企业要想看到增长的机会点，拥有可落地的让人人都参与的敏捷战略是必不可少的。本书作者基于十几年的研究和实践发现，针对企业“有很好的战略，却无法落地”的最大痛点，前沿地提出了在复杂商业环境中看见增长点的敏捷战略模型，并提供了一个完整的敏捷战略管理框架和落地指南、运作流程和相关表单，以及相关场景案例。此外，本书还附赠了一个配套实践手册，该实践手册是一本战略制定落地执行手册。如果企业是中小企业，且没有专业的战略管理部门或专业人士，那可以参考本书制定战略规划，并实施战略管理。如果企业是大型企业，则可以将本书作为一个参考资料，以为战略管理提供一个新的视角。如果是创业者或一般管理者，本书可帮助你建立战略思维，掌握目标管理工具与方法，提升领导力。

姚琼OKR敏捷绩效管理创始人姚琼工作室创始人全球认证敏捷教练全球认证优势教练美国人力资源协会会员曾担任爱立信人力资源总监、微软大中华区培训经理等职务，常年进行与OKR相关的战略管理和绩效管理的培训和咨询辅导工作，研究开发适合中国企业的创新管理方法。。大韩 上海交通大学MBAOKR教练/绩效管理专家姚琼工作室合伙人拥有16年人力资源管理经验和11年团队管理经验(世界500强企业)，曾担任战略规划师、人力资源负责人、培训负责人等。两位作者咨询/培训辅导的部分公司阿里巴巴、字节跳动、腾讯、京东、美的，瑞幸咖啡、伊利集团、光明乳业、一汽大众、吉利汽车、阿维塔、平安、招商银行、浦发银行、方太、百果园、康师傅、中国电信、中国联通、步步高、360、爱奇艺、小米、中控集团、莉莉丝、先声药业、名创优品等。

第1章 ＞＞ 1
敏捷战略蓝图：战略管理新范式 战略常常难以如愿················································2
两个根本性问题···················································4
从实用性视角定义战略··········································5
用敏捷性思维运行战略·········································10
敏捷战略管理模型···············································12
敏捷战略蓝图·····················································18
第2章 ＞＞ 23
长期使命：奠定战略基础 使命进化：从使命1.0到使命2.0····························24
使命思考：两个问题与三大权衡·····························28
使命制定：四步法与探寻会···································29
使命传播：使命故事四元素···································35
使命应用：战略的约束与启发································38
第3章 ＞＞ 46
中期愿景：锚定战略意图 战略意图内容：两大核心问题·····················································46
战略意图本质：规划增长路径·····················································49
战略意图思考：“可做”“能做”“想做”的权衡··························59
战略意图共识：战略澄清会························································65
第4章 ＞＞ 73
年度规划：锁定必赢之战 必赢之战特征：难且重要···························································74
必赢之战思考：趋势分析和差距分析············································78
必赢之战选择：先选重点，再定方向············································84
必赢之战共识：战略共创会························································89
第5章 ＞＞ 98
战略项目：聚焦业务价值 重塑项目管理··········································································99
产品开发项目········································································102
组织变革项目········································································113
内部创业项目········································································119
第6章 ＞＞ 126
季度冲刺：解码行动指南 目标选择与澄清·····································································127
关键结果思考路径··································································133
供应链如何降本？··································································142
OKR对齐协同·······································································143
季度回顾会议········································································149
第7章 ＞＞ 159
敏捷执行：实现责任承诺 任务规划··············································································159
任务执行··············································································163
每周签到··············································································165
每月回顾··············································································169
第8章 ＞＞ 181
敏捷战略落地：系统融合与升级 运作机制··············································································181
系统融合··············································································183
员工自驱··············································································192
组织敏捷··············································································196
后记··························································································203