该如何创造出能够成功迎合消费者的产品?在这本实用书籍中,你可以从该领域中*棒的产品设计者身上找到答案,他们来自Facebook、LinkedIn以及其他一些正迎头赶上的竞争公司。你会明白如何发现并阐释消费者的痛点,学习如何用其来指导团队产品设计中的每一步。
	  《设计人见人爱的产品(影印版)》面向设计人员、产品经理和其他希望能够与设计人员沟通的读者,任何想为产品创造过程添砖加瓦的人都应该阅读这书。
	  理解客户的确切身份、他们的所想以及如何设计出取悦他们的产品
	  学习成功的产品设计人员所使用的框架和原则
	  将5种状态融入产品界面的每一处,以增进转换效果并减少用户所感知到的加载时间
	  发现AppIe、Amazon以及Linkedln用于帮助团队有的放矢、快速决策的会议技巧
	  理解用户使用设备及完成任务的方式,设计出在各种条件下都高效的界面
	  学习成功的设计人员是如何创建出能够抓住用户本质需求的工作原型
	  利用心理学研究成果,创造出形成习惯的、感情注入式体验
 
  斯科特·赫夫(Scott Hurff),作为产品设计人员和作者,在拟上市公司和具有风投背景的初创公司中领导设计了多个极为成功的消费者产品,涉及范围从电子商务到视频分享、视频约会。他甚至还有自己的独创产品。可以在5cotthurffcom上找到Scott。
	Acknowledgments
	Preface
	Chapter 1 Why Products Exist
	What's Product Design?
	Product Design's Heritage
	Why the History Matters
	What the History Tells Us
	So What?
	Shareable Notes
	Do This Now
	Interview: Keenan Cummings
	
	Chapter 2 How to Create Products People Want
	Avoiding "Ego-First Development
	What Does a Product Designer Do?
	Shareable Notes
	Do This Now
	Interview: Amy Hoy and Alex Hillman
	
	Chapter3 What Are We Building Here?
	Defining What to Build
	Shareable Notes
	Do This Now
	Interview: Sahil Lavingia
	
	Chapter 4 User Interfaces Begin with Words
	Really? Start with Words?
	Creating User Flows
	Writing Your Screens
	Traits of Good Interface Copy
	Shareable Notes
	Do This Now
	Interview: Jon Troutman
	
	Chapter 5 Tangible Trumps Theoretical
	Prototypes: Worth 1,000 Mockups
	Bigger Than a Buzzword
	Goals of Prototyping
	Readying for Consumption
	Shareable Notes
	Do This Now
	Interview: Pauly Ting
	
	Chapter 6 The Mechanics of Interface Design
	The Push and Pull of Prototypes Versus Pixel Perfection
	The UI Stack: Five States of Interface Design
	Ergonomics: Thumb Zones and Tap Targets
	Cross-Platform Design
	Shareable Notes
	Do This Now
	Interview: Diogenes Brito
	
	Chapter 7 The Psychology of an Experience
	Products and Psychology
	Shareable Notes
	Do This Now
	Interview: Jonathan Badeen
	Interview: Josh Brewer
	
	Chapter 8 Interpreting Feedback and "Leveling Up" Your Product
	It's a Creative Journey, After All
	Leveling Up
	Don't Squander Your Gains
	Shareable Notes
	Do This Now
	Interview: Ruby Anaya
	
	Chapter 9 Shipping Is an Art-and a Science
	The Invention Versus the Manufactured Article
	It's Ready When It's Ready
	Being "Chief of Everything".
	Interview: Josh Elman
	Interview: Cat Noone
	Appendix: Further Reading
	Index
	About the Author