《全球商务管理》比较系统地介绍了国际商务管理的各个方面，包括国际商务模型、国际投资管理、国际贸易的理论与实务、全球战略管理和全球组织架构设计、全球供链管理等丰富的内容。该书内容翔实，体例完整，方便教学。每章含有的案例和中国的实际情况结合紧密，资料主要来源于国内企业，具有很强的实操性，所以《全球商务管理》理论和实际相结合得较好。
Preface
Chapter 1 Challenges of Global Business Management
Opening Case： Galanz， a Workshop of the World
1.1 Significance of International Business
1.2 The Role of Global Business Environment
1.3 The Decision-Making Function of International Manage
1.4 Summary
1.5 Scenario Analysis
Chapter 2 International Entry Modes
Opening Case： Nestl6's Global Drive
2. 1 Basic Types of International Entry Modes
2.2 A Comparison of Entry Modes
2. 3 Selecting the Mode of Entry
2. 4 Summary
2.5 Scenario Analysis
Chapter 3 International Investment： Theory and Practice
Opening Case： Aflac's Success in Japan
3.1 The Scope of International Investment
3.2 The MNE： Evolution， Structure， and Characteristics
3.3 FDI Theories and Theories of the MNE
3.4 Porter's Diamond Model
3.5 Summary
Active Learning Case： Global Finance Gurus： Buffett vs. Soros
Case Study： Nestl6 in India
Chapter 4 International Trade： Theory and Policy
Opening Case： Trade between the U. S. and China
4. 1 Rationale of International Trade
4.2 International Trade Barrie
4. 3 International Trading System
4. 4 Summary
Short Story： An Exchange between Tom and Huck
Chapter 5 International Trade Practice
Opening Case： Which Bank should the Documents be Presented to？ .，
5.1 International Trade Terms
5.2 Remittance and Collection
5.3 Letter of Credit （L/C）
5.4 Summary
5.5 Scenario Analysis
Chapter 6 Global Strategic Management
Opening Case： The Rise of Haier as a Global Manufacturer
6. 1 The Nature of Global Strategic Management
6.2 Global Strategy
6.3 Global Strategic Formulation
6.4 Global Strategic Implementation
6.5 Global Strategic Control
6. 6 Summary
Chapter 7 Global Organization Design
Opening Case： Procter & Gamble's Organization Overhaul
7. 1 International Division Structure
7.2 Global Product Structure
7.3 Global Geographic Structure
7.4 Global Functional Structure
7.5 Global Matrix Structure
7.6 Summary
Chapter 8 International Investment Management
Opening Case： "IBM PC" Goes to Lenovo
8. 1 Forms of Foreign Direct Investment
8.2 Managing Foreign Exchange Risks
8.3 Cost of Capital for International Investment
8.4 Investment Approaches
8.5 Feasibility Study for International Projects
8.6 Summary
Closing Case： Matsushita in Hollywood
Chapter 9 Global Operation Management
Opening Case： Flextronics' Operatio in China
9. 1 Advantages of Global Operatio
9. 2 International Production
9.3 Global Sourcing
9.4 International Tra fer Pricing
9. 5 Summary
Appendix to Chapter 9 ： An Optimal Tra fer Pricing Model
Chapter 10 Global Supply Chain Management
Opening Case： Li & Fung， a Leader in GSCM
10. 1 Logistics and Supply Chain Management
10. 2 International Inventory and Information Flow
10. 3 International Tra portation
10. 4 Tra port Documents
10. 5 Summary
Appendix
Appendix 1 International Rules for the Interpretation of Trade Terms 2010 （Excerpts）
Appendix 2 ICC Uniform Customs and Practice for Documentary Credits （ UCP 600）
Appendix 3 United Natio Convention on Contracts for the International Sale of Goods （1980）
Appendix 4 The Hague-Visby Rules （1968）
Glossary ： Chinese Tra lation
Bibliography
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