本书以跨境电子商务流程为主线，全面介绍了跨境电子商务概念、当今跨境电商平台及运作模式。内容包括Introduction to Cross-border E-commerce，Pre-sale Work，On-Sale Communication，After-Sales Communication等。每章均设置练习Exercises及多元化Tasks，多环节任务设计将跨境电子商务专业知识与英语应用能力的训练有机融合。本书适合作为国际经济与贸易、国际商务、跨境电子商务、电子商务、商务英语、物流等专业的教材，也适合借助跨境电子商务平台从事创新创业的各界人士阅读参考。

刘玲玉
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刘玲玉，武汉轻工大学副教授、硕士生导师，中国民主同盟武汉轻工大学委员会副主委。参与编写《商务英语函电教程》《国际商务礼仪（双语版）》《商务英语阅读》《跨境电子商务英语》等。研究方向为跨文化交际、教学法等

录目 Contents Unit 1 Overview of Cross-border E-commerce Lesson 1 Introduction to Cross-border E-commerceLesson 2 China's Cross-border E-commerce ..12Lesson 3 Cross-border E-commerce Platforms2237Lesson 1 Platform Registration39Lesson 2Product Selection59Lesson 3 Product Posting6790..9199104115135 Unit 2 Pre-sale Services Unit 3 On-sale Services. Lesson 1 Response to EnquiryLesson 2Price Negotiation.Lesson 3 Confirmation of OrdersLesson 4 Cross-border Logistics Unit 4 After-sale Services Lesson 1 Customer Reviews136Lesson 2Disputes Settlement150Lesson 3 Strategies for Delivering Effective After-sale Services169Unit 5 Cross-border E-commerce Marketing192 Lesson 1 Cross-border E-commerce Multichannel Marketing193Lesson 2 New Media Marketing 198