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数字经济概论 
定 价：168 元
9 7 5 8 4 7 2 5 6 2 7 2 6  本书从宏观、中观、微观三个层面全面总结和梳理数字经济现象与规律。宏观视角围绕数字社会，对数字生产、消费、市场及安全进行了全方位解读，掌握数字经济运转的底层逻辑;中观视角聚焦数字时代的产业，详细阐述数字产业化、数据价值化、产业数字化、治理数字化把握产业发展的趋势与治理;微观视角深入数字时代的企业，探讨数字化的管理、运营、转型与创新，为企业在数字浪潮中找准方向、实现突破提供指引。 朱磊，男，经济学博士。澳大利亚悉尼大学访问学者。历任中国社会科学院研究室主任、研究员，南开大学教授、博士生导师，闽南师范大学教授，厦门大学研究员，福耀科技大学教授。截至2024年，出版12部学术著作。主持或参加国家及省部级课题20余项，包括国家社会科学基金一般、重点及重大课题。发表SSCI、CSSCI核心期刊学术论文合计70余篇，《人民日报》署名文章等时政论文300余篇。曾获中央部委办感谢证书、全国台湾研究优秀学术成果奖、南开大学人文社科优秀成果奖等荣誉。多次接受中央人民广播电台、中国中央电视台、中国国际广播电台、新华社、人民网、中新社、《解放日报》等媒体采访。 上册 导 论··················································································· 1 一、学科体系········································································· 10 （一）研究对象···································································· 11 （二）内涵界定···································································· 15 （三）学科交叉···································································· 45 （四）理论框架···································································· 49 二、研究意义········································································· 57 （一）理论发展···································································· 57 （二）学科融合···································································· 59 （三）实践应用···································································· 60 （四）学科建设···································································· 61 三、研究目标········································································· 67 （一）理论层面···································································· 67 （二）经济层面···································································· 68 （三）社会层面···································································· 69 （四）技术层面···································································· 69 1数字经济概论（上册） 四、研究方法········································································· 72 （一）传统分析方法······························································ 74 （二）新兴技术方法······························································ 78 （三）实验研究方法······························································ 82 （四）跨学科研究方法··························································· 85 第一部分 宏观视角：数字时代的社会······································· 92 一、数字生产篇······································································ 94 （一）数字技术···································································· 94 （二）数字生产力································································204 （三）数字生产关系·····························································231 （四）数字生产要素·····························································259 二、数字消费篇·····································································291 （一）数字生活···································································291 （二）数字健康···································································356 （三）数字文化···································································379 （四）智慧城市···································································417 三、数字市场篇·····································································433 （一）电子商务···································································433 （二）数字贸易···································································454 （三）数字金融···································································469 （四）数字投资···································································485 四、数字安全篇·····································································489 （一）数字安全···································································490 （二）监管沙盒···································································496 （三）数字秩序···································································500 （四）数字主权···································································503 下册 第二部分 中观视角：数字时代的产业 ···································· 507 一、数字产业化·····································································508 （一）通证经济···································································521 （二）共享经济···································································527 （三）平台经济···································································534 （四）零工经济···································································540 二、数据价值化····································································547 （一）数据采集···································································550 （二）数据确权···································································575 （三）数据定价···································································582 （四）数据流转···································································589 三、产业数字化·····································································594 （一）数字渗透率································································595 （二）农业数字化································································603 （三）制造业数字化·····························································620 （四）服务业数字化·····························································626 四、数字化治理·····································································632 （一）数字产业政策·····························································634 （二）数字技术伦理·····························································642 （三）国家数字治理·····························································653 （四）国际数字治理·····························································660 第三部分 微观视角：数字时代的企业····································· 669 一、数字化管理·····································································670 （一）数字化战略································································672 3数字经济概论（上册） （二）数字化领导································································682 （三）数字化组织································································691 （四）数字化控制································································701 二、数字化运营·····································································715 （一）数字化生产································································716 （二）数字化营销································································725 （三）数字化人力································································736 （四）数字化财税································································745 三、数字化转型·····································································755 （一）战略目标转型·····························································757 （二）业务流程再造·····························································767 （三）组织技术变革·····························································778 （四）数据治理优化·····························································786 四、数字化创新·····································································795 （一）技术产品创新·····························································796 （二）用户体验创新·····························································805 （三）商业模式创新·····························································813 （四）组织文化创新·····························································821 参考文献············································································· 833
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