企业跨国经营与管理_郑国姣,谭金菁_9787564247652

《企业跨国经营与管理（双语教学案例）》立足我国新型开放背景，对跨国企业在华经营与我国企业走出去两方面相结合进行案例汇编，兼顾时效性和代表性，对目前经济全球化背景下的新趋势和一带一路倡议提供启示和借鉴。该教材可作为跨国公司经营与管理、项目管理等专业课程配套的教辅材料使用，旨在通过案例研讨与启示的形式，将理论知识与实践案例相结合，突出培养学生运用理论分析和解决实际问题的能力，以提高应用型国际商务人才培养质量。该教材采用双语形式，同时吸收和借鉴编写者与授课学生（包含留学生）的优秀研究成果，也是对国际商务专业课程改革教学手段、创新教学方式的集中性展示和总结。

第 1 章国际商务视角下的企业跨国经营 1.1　小米公司的全球化战略选择 .........................................................................................1 1.2　美国通用电气的多元化与归核化经营 ........................................................................3 1.3　无印良品的品牌创新策略 .............................................................................................5 1.4　阿里巴巴集团与华特迪士尼公司战略合作 ...............................................................7 1.5　中石油进入哈萨克斯坦跨国经营的发展模式 ...........................................................9 1.6　宁德时代的海外布局 ...................................................................................................12 1.7　野村东方国际证券在华文化建设实践 .....................................................................16 第 2 章国际金融视角下的企业跨国经营 2.1 海尔集团汇率风险管理 ......................................................................................................18 2.2 花旗银行在华投资业务分析 .............................................................................................21 2.3 跨国公司跨境资金池业务 .................................................................................................23 2.4 华为跨国经营的融资结构分析 .........................................................................................25 2.5 互联网金融企业跨国投资风险分析 ................................................................................28 第 3 章国际新形势视角下的企业跨国经营 3.1 数字跨国公司谷歌的监管 .................................................................................................32 3.2 数字跨国公司亚马逊与阿里巴巴经营对比分析 ..........................................................34 3.3 跨国公司与全球价值链 .....................................................................................................36 3.4 一带一路倡议下中国建筑行业的跨国发展分析 ......................................................39 3.5 SHEIN 的 ESG 理念与全球扩张之路 ................................................................................42 3.6 半导体科技企业的跨国收购之路 ......................................................................................45 第 4 章国际社会组织视角下的企业跨国经营 4.1 微软收购动视暴雪的反垄断调查分析 .............................................................................49 4.2 跨国企业的国际供应链安全及其规制 .............................................................................52 4.3 数字化背景下社交媒体软件出海的合规性调查分析 ...................................................55 Contents Chapter 1 International Business Strategy of Multinational Corporations 1.1 Xiaomis Strategic Choice of Globalization..............................................................60 1.2 General Electric Strategy for Global Market............................................................63 1.3 MUJIs Brand Innovation Strategy...........................................................................65 1.4 Strategic Partnership between Alibaba and Walt Disney........................................67 1.5 CNPCs Entry into Kazakhstans Market................................................................69 1.6 Overseas Layout of Ningde Times..........................................................................72 1.7 Nomura Orient Culture Building Practices in China................................................77 Chapter 2 International Finance Perspective of Multinational Corporations 2.1 Haier Group Exchange Risk Management..............................................................81 2.2 Analysis of Citibanks Investment Business in China..............................................85 2.3 Cross-border Funds Pool by Transnational Corporations.......................................88 2.4 Analysis of Huaweis Financing Structure...............................................................90 2.5 Investment Risk Analysis for Internet Finance Companies.....................................93 Chapter 3 New International Situation of Multinational Corporations 3.1 Digital Multinational RegulationGoogle.................................................................99 3.2 Comparative Analysis of Amazon and Alibaba......................................................102 3.3 TNCs and Global Value Chains.............................................................................104 3.4 Analysis on Chinas Construction Industry under the Belt and Road Initiative....108 3.5 SHEINs ESG Philosophy and Global Expansion...................................................112 3.6 Cross-border Acquisitions Path of Semiconductor Technology Companies..........116 Chapter 4 International Organizations Management of Multinational Corporations 4.1 Antitrust Investigation of Microsofts Acquisition of Blizzard....................................121 4.2 International Supply Chain Security and Regulation of Multinational Enterprises....125 4.3 Compliance Survey Analysis of Social Media Software .........................................129

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