本书面向高等职业院校的在校学生，是学生了解和学习人工智能相关知识的基础。本书立足于人工智能时代的前沿，注重培养读者的人工智能思维方式，拓宽知识视野，而非局限于某些技术细节的深度讲解。本书从基础知识开始，内容讲解由浅入深、循序渐进，可帮助读者厘清人工智能的核心技术和发展趋势。本书包含9 个项目，系统、全面地介绍了人工智能的基本概念，机器学习、深度学习、计算机视觉、自然语言处理等技术，AIGC 的概念与工具，AIGC 应用于文本创作，AIGC 应用于图像创作，AIGC 应用音频创作，AIGC 应用于视频创作，AIGC 应用于编程，以及人工智能技术与社会的关系与未来展望。通过学习本书，读者可以更好地理解人工智能在不同领域的应用，为后续深入学习人工智能相关技术奠定基础。本书既是一本为高等职业院校“人工智能导论”课程全新设计的新形态教材，也是一本适用于对人工智能基础理论感兴趣的读者及人工智能初学者的参考书。

喻恺，博士，教授，博士生导师。英国牛津大学教育学博士，拥有美国哈佛大学商学院企业董事证书。曾任世界银行高等教育顾问、英国剑桥大学出版社评审专家。获评教育部新世纪优秀人才、上海市浦江人才称号，获评教育部高校哲学社会科学研究优秀咨询报告、全国教育科学研究优秀成果奖二等奖、江西省高校教学成果奖一等奖等奖项。国家自然科学基金、全国教育科学规划、国家软科学等基金课题主持人。在中国、美国、德国、瑞士、荷兰、新加坡等国出版有10余本教育著作，研究成果刊登在《教育研究》、《高等教育研究》等刊物上，多篇论文被《中国社会科学文摘》以及人大复印报刊资料转载。现任中国教育控股集团有限公司董事会联席主席，江西科技学院董事长。

目 录
项目1 你好，AI！你的新超能工具包 ················································································1
任务1.1 什么是AI？它能帮你做什么？ ·····································································2
一、身边的人工智能应用 ····························································································2
二、人工智能的定义与分类 ·························································································4
三、人工智能的三大核心能力 ······················································································5
任务1.2 AI 的故事：从科幻到现实 ············································································7
一、萌芽期：天才的预言与最初的梦想 ··········································································8
二、突破期：在沉寂中觉醒 ·························································································8
三、爆发期：AI 的“黄金时代” ···············································································.10
任务1.3 认识AI“大脑”：国内主流大模型实用指南 ···············································.10
一、国内主流大模型速览 ·························································································.11
二、重点介绍：DeepSeek——你的编程与逻辑思考利器 ··················································.11
三、其他各具特色的大模型 ······················································································.12
任务1.4 探究人工智能：现状、启示与素养 ····························································.12
一、我国人工智能发展现状 ······················································································.13
二、人工智能发展的启示 ·························································································.13
三、高校学生应具备的人工智能素养 ··········································································.13
项目实训 ···················································································································.14
实训1：AI 工具对决 ······························································································.14
实训2：生活中的AI 侦探 ························································································.14
思考与练习 ···············································································································.15
项目2 揭秘AI：它究竟是如何“思考”的？ ·································································.16
任务2.1 机器学习：让机器像你一样会学习 ····························································.17
一、机器学习的定义 ·······························································································.17
二、机器学习的分类 ·······························································································.18
三、机器学习的应用 ·······························································································.19
任务2.2 深度学习：模仿大脑的“超级学霸” ·························································.21
一、深度学习的定义 ·······························································································.21
二、深度学习的常用模型 ·························································································.22
三、深度学习的应用 ·······························································································.22
任务2.3 计算机视觉：给机器一双“慧眼” ····························································.23
一、计算机视觉的定义 ····························································································.24
二、计算机视觉的核心技术 ······················································································.24
三、计算机视觉的应用 ····························································································.25
任务2.4 自然语言处理：教机器“听懂”人话 ·························································.26
一、自然语言处理的定义 ·························································································.26
二、自然语言处理的主要任务 ···················································································.27
三、自然语言处理的应用 ·························································································.27
项目实训 ···················································································································.29
实训1：体验不同类型的机器学习 ·············································································.29
实训2：AI 技术应用场景分析 ··················································································.29
思考与练习 ···············································································································.30
项目3 AIGC 入门：你的私人内容创作工坊 ··································································.31
任务3.1 认识AIGC：AI 变身“创造者” ································································.32
一、什么是AIGC ···································································································.32
二、AIGC 的特点 ···································································································.34
三、AIGC 的发展历程 ·····························································································.34
任务3.2 AIGC 工具箱：十八般武艺样样精通 ··························································.35
一、对话聊天工具 ··································································································.36
二、写作工具 ········································································································.38
三、图像工具 ········································································································.40
四、视频工具 ········································································································.42
五、编程工具 ········································································································.43
任务3.3 和AI“说话”的艺术：提示词入门 ···························································.44
一、认识提示词 ·····································································································.44
二、常见的提示词陷阱与应对策略 ·············································································.45
三、认识提示词链 ··································································································.46
任务3.4 AIGC 的机遇与挑战：现实与远方 ·····························································.47
一、现阶段AIGC 面临的挑战 ···················································································.47
二、AIGC 的发展趋势 ·····························································································.47
项目实训 ···················································································································.48
实训1：AIGC 工具大比拼 ·······················································································.48
实训2：提示词魔法实验 ·························································································.48
思考与练习 ···············································································································.49
项目4 文本创作新势力：AIGC 笔下的万千世界 ···························································.50
任务4.1 职业文书与办公自动化：AI 帮你搞定“文字工作” ···································.51
一、撰写公文与报告：规范与效率 ·············································································.51
二、策划方案：从构思到成文 ···················································································.58
三、数据洞察与报告摘要：从数据到观点 ····································································.61
任务4.2 学习研究与知识管理：AI 做你的“全能学伴” ··········································.64
一、知识梳理与信息总结：构建个人知识体系 ······························································.65
二、学业辅导与问题求解：AI 作为私人教师 ································································.70
三、演示文稿（PPT）制作：从文本到视觉化呈现 ························································.73
任务4.3 创意写作与生活应用：AI 激发你的“表达欲” ··········································.78
一、营销推广：从种草到破圈 ···················································································.78
二、多媒体内容创作：从文字到视听 ··········································································.83
三、文学艺术创作：灵感与表达的协奏 ·······································································.87
项目实训 ···················································································································.91
实训1：公文写作大挑战 ·························································································.91
实训2：营销文案风格实验 ······················································································.92
实训3：学习资料智能整理 ······················································································.92
思考与练习 ···············································································································.92
项目5 图像创作新范式：AIGC 勾勒的视觉天地 ···························································.94
任务5.1 营销与商业设计应用：AI“画”出商业价值 ··············································.95
一、营销物料主视觉设计 ·························································································.95
二、产品概念图与原型图创作 ···················································································104
任务5.2 艺术创作与风格化表达：AI 陪你“玩”艺术 ·············································108
一、数字艺术与插画创作 ·························································································108
二、艺术风格迁移 ·································································································.113
任务5.3 教育与内容创作应用：AI 点亮知识的“视觉火花” ··································.115
一、教学与科普插图制作 ························································································.116
二、新媒体文章与视频配图 ·····················································································.119
三、建筑与室内设计可视化 ······················································································121
任务5.4 生活娱乐与个性化应用：AI 打造你的“专属形象” ···································126
一、个性化头像：你的网络通行证 ·············································································126
二、AI 虚拟试衣间：你的百变衣橱 ············································································130
项目实训 ···················································································································134
实训1：AI 商业海报创作挑战 ··················································································134
实训2：艺术风格迁移实验 ······················································································134
实训3：教学插图可视化任务 ···················································································135
思考与练习 ···············································································································135
项目6 开口就能“唱”，动笔就能“奏”：你的AI 音乐与声音工坊 ·································137
任务6.1 文本转语音（TTS）与智能配音：让文字“开口说话” ······························138
任务6.2 AI 音乐创作与生成：一句话“谱写”你的专属 BGM ································143
项目实训 ···················································································································148
实训1：校园广播剧配音挑战 ···················································································148
实训2：BGM 风格实验 ···························································································148
思考与练习 ···············································································································148
项目7 一句话拍大片：AI 视频创作超能力·····································································150
任务7.1 营销与内容创作应用：AI“导演”你的创意大片 ·······································151
一、创意广告与宣传短片生成 ···················································································151
二、社交媒体内容与Vlog 素材丰富 ···········································································156
任务7.2 新闻与教育领域应用：AI“主播”与“教师”上线 ····································161
一、AI 数字人新闻播报 ···························································································162
二、教学课件与知识讲解 ·························································································166
项目实训 ···················································································································176
实训1：AI 广告导演挑战 ························································································176
实训2：老照片动态复活计划 ···················································································176
实训3：AI 数字人校园新闻播报 ···············································································176
思考与练习 ···············································································································177
项目8 你的编程“神队友”：让AI 帮你写代码、改Bug ···············································178
任务8.1 编写代码：让AI 做你的编程“神队友” ···················································179
一、生成代码 ········································································································179
二、优化代码 ········································································································182
任务8.2 修正代码错误：让AI 帮你“找碴” ··························································185
任务8.3 编写测试脚本：让AI 当你的“质检员” ···················································189
任务8.4 解释错误信息：让AI 为你“翻译”报错 ···················································192
项目实训 ···················································································································195
实训1：AI 代码生成挑战赛 ·····················································································195
实训2：代码优化大改造 ·························································································195
实训3：AI 协助Debug 实战 ·····················································································195
思考与练习 ···············································································································196
项目9 AI 时代的责任与未来：伦理、版权与职业规划 ···················································197
任务9.1 AI 与社会：成为负责任的从业者 ·······························································198
一、AI 的伦理与安全挑战：职场必修课 ······································································198
二、AI 创作与版权归属：职业环境下的权责 ································································200
任务9.2 展望AI：规划你的职业轨迹 ······································································201
一、AI 的未来：从助手到自主伙伴 ············································································201
二、你的AI 职业蓝图：从操作员到创新者 ··································································204
项目实训 ···················································································································205
实训1：AI 伦理侦探行动 ························································································205
实训2：AI 创作版权小测试 ·····················································································206
实训3：我的AI 职业规划卡 ·····················································································206
思考与练习 ···············································································································206