《综合商务英语》融合最新的《普通高等学校本科外国语言文学专业类教学指南》和商务英语专业四八级考试题型，按照商务英语专业教学要求进行修订编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本次修订为满足当前教学需求，增加课程思政元素，同时更新商务领域中最新知识，如电子商务、跨境电商、一带一路共同体等。本书为综合教程的第4册，主题涉及商务沟通、商务谈判、金融与银行、股票与债权、电子商务、风险管理等。
总主编：郭桂杭教授，广东外语外贸大学国际商务英语学院院长，教授，英国皇家特许管理会计师（ACMA），全球特许管理会计师（CGMA）。中国国际贸易学会国际商务英语研究委员会常务副理事长。刘白玉教授，山东工商学院外语学院教授，教育部高等学校商务英语专业教学协作组委员，山东省对外经济学会国际商务英语专业委员会会长。
主编：周红红，北京交通大学语言与传播学院公共英语教学部教授。曾荣获北京交通大学获青年教师讲课比赛大奖，先后被评为铁道部优秀教师、铁道部青年拔尖人才和北京市高等院校优秀青年骨干教师并被北京交通大学聘为首届优秀主讲教师。2018-2022年教育部高等学校外国语言文学类专业教学指导委员会英语专业教学指导分委员会委员。
Unit 1 Business Communication ................................................................ 001
Text A Twelve Secrets of Effective Business Communication.........................................001
Text B Communicating Effectively for Business.......................................................................019
Case Study.......................................................................................................................................031
Chinese Values................................................................................................................................031
Unit 2 Business Negotiation........................................................................ 033
Text A The Art of Negotiating ...............................................................................................033
Text B Negotiation Strategy: Seven Common Pitfalls to Avoid......................................050
Case Study.......................................................................................................................................058
Chinese Values................................................................................................................................059
Unit 3 Takeovers and Mergers .................................................................... 061
Text A Mergers and Acquisitions: Understanding Takeovers...........................................061
Text B Mergers and Acquisitions (M&A): Types, Structures, Valuations........................079
Case Study.......................................................................................................................................091
Chinese Values................................................................................................................................091
Unit 4 Accounting ........................................................................................ 093
Text A Accounting Explained with Brief History and Modern Job Requirements........093
Text B Skills for Accountants: Honing Your Technical Accounting Skills & Abilities.......110
Case Study.......................................................................................................................................119
Chinese Values................................................................................................................................120
Unit 5 Finance and Banking ........................................................................ 123
Text A On the Way: Chinese Capital’s Journey to the World.........................................123
Text B Which Is Better: Saving Money or Paying Down Debt?......................................140
Case Study.......................................................................................................................................148
Chinese Values................................................................................................................................148
Unit 6 Stocks and Bonds.............................................................................. 151
Text A Stocks vs. Bonds...........................................................................................................151
Text B Where to Put Your Cash While Savings Rates Are Rock-bottom ....................167
Case Study.......................................................................................................................................176
Chinese Values................................................................................................................................177
Unit 7 Data Economy .................................................................................. 179
Text A Understanding the Metaverse Economy and How to Navigate It....................179
Text B The Digital Economy—Pros and Cons...................................................................196
Case Study.......................................................................................................................................207
Chinese Values................................................................................................................................208
Unit 8 Cross-Border E-Commerce ............................................................ 209
Text A How to Expand an E-Commerce Business Cross-Border? ...............................209
Text B How to Succeed in a New Era for Cross-Border E-Commerce?....................226
Case Study.......................................................................................................................................235
Chinese Values................................................................................................................................237
Unit 9 Green Economy................................................................................ 239
Text A Turning Carbon Neutrality Vision into Reality......................................................239
Text B How Consumers Can See Through Net-Zero “Smoke and Mirrors”.............259
Case Study.......................................................................................................................................270
Chinese Values................................................................................................................................271
Unit 10 The Belt and Road Initiative............................................................ 273
Text A Jointly Building the Belt and Road and Sharing a Brighter Future....................273
Text B China’s Belt and Road Initiative Promotes Connectivity, Development
along Ancient Route..................................................................................................289
Case Study.......................................................................................................................................299
Chinese Values................................................................................................................................300
附录一 Glossary............................................................................................. 303
附录二 TEM-8 (2021–2023) .......................................................................... 313
TEM-8 (2021)..................................................................................................................................313
TEM-8 (2022)..................................................................................................................................318
TEM-8 (2023)..................................................................................................................................322
附录三 References ......................................................................................... 327
新书资讯
