本书对接“房地产基础—购房宝典”国家精品在线课程，打破传统的按知识章节和理论体系来构建教材 结构的传统做法，创新实用地以工作任务为主线来搭建五个购房情境：教你选对地段、教你选对小区、教你选 对产品、教你做好交易、教你买房有保障，再由任务步骤导入对应的知识点，即按照“先实操、后知识”的结 构对教材体系进行创新。同时，本书也融入了思政元素，以实现价值引流、知识传授、技能培养。 本书可以根据不同类型的读者自由组合学习内容，真正实现了专业基础教材的活页化，如将每个情境的任 务分析和任务实施进行组合，则构成了一本精简的、实用性很强的购房教程，可供初次置业者学习。相关知识 和学生活动实训，可供市场营销专业房地产方向的学生学习。全书内容可供房地产经营与管理相关专业的学生 和房地产从业人员进行专业学习。

付翊，教授，高级经济师，重庆市骨干教师，新加坡南洋理工大学访学人员，主要研究方向市场营销。曾任房地产企业管理人员，现任重庆城市职业学院商学院教师。主持主研课题6项，公开发表论文10余篇，出版专著1部，主编副主编教材7部，取得实用新型专利3项，主持国家精品课程建设1门，主持参与市级精品课程建设2门。指导学生参加职业院校市场营销专业技能大赛获国家二等奖1次，市级一等奖2次。获得市级教学设计比赛三等奖1次，市级微课大赛三等奖2次。

情境一 教你选对地段··························1
任务一 弄懂房地产·······················1
教学目标······································1
任务描述······································1
任务分析······································1
任务实施······································2
相关知识······································6
拓展知识····································12
学生活动实训······························14
拓展阅读····································14
任务二 如何挑选地段 ·················14
教学目标····································14
任务描述····································15
任务分析····································15
任务实施····································15
相关知识····································22
拓展知识····································26
学生活动实训······························28
拓展阅读····································29
课程思政案例······························29
情境二 教你选对小区························31
任务一 挑选优质开发商 ··············31
教学目标····································31
任务描述····································31
任务分析····································31
任务实施····································32
相关知识····································36
拓展知识····································38
学生活动实训······························40
拓展阅读····································40
任务二 选择物业管理··················40
教学目标····································40
任务描述····································41
任务分析····································41
任务实施····································41
相关知识····································44
拓展知识····································46
学生活动实训······························49
拓展阅读····································49
任务三 看懂小区规划··················50
教学目标····································50
任务描述····································50
任务分析····································50
任务实施····································50
相关知识····································56
拓展知识····································61
学生活动实训······························62
拓展阅读····································63
课程思政案例······························63
情境三 教你选对产品······················.65
任务一 选择建筑产品··················65
教学目标····································65
任务描述····································65
任务分析····································65
任务实施····································66
相关知识····································71
拓展知识····································82
学生活动实训······························85
拓展阅读····································86
任务二 挑选好的户型··················86
教学目标····································86
任务描述····································86
任务分析····································86
任务实施····································87
相关知识··································109
拓展知识·································.117
学生活动实训···························.118
拓展阅读·································.118
课程思政案例···························.119
情境四 教你做好交易······················120
任务一 分清价格术语················120
教学目标··································120
任务描述··································120
任务分析··································120
任务实施 ··································121
相关知识 ··································125
拓展知识 ··································128
学生活动实训 ····························130
拓展阅读 ··································131
任务二 弄清付款方式和费用·······131
教学目标 ··································131
任务描述 ··································131
任务分析 ··································131
任务实施 ··································132
相关知识 ··································139
拓展知识 ··································145
学生活动实训 ····························146
拓展阅读 ··································148
任务三 理解房地产交易合同·······148
教学目标 ··································148
任务描述 ··································148
任务分析 ··································148
任务实施 ··································149
相关知识 ··································154
拓展知识 ··································154
学生活动实训 ····························156
拓展阅读 ··································156
课程思政案例 ····························157
情境五 教你买房有保障···················158
任务一 关注买房重要事项··········158
教学目标 ··································158
任务描述 ··································158
任务分析 ··································158
任务实施 ··································159
相关知识 ··································163
拓展知识···································164
学生活动实训·····························167
拓展阅读···································168
任务二 别踩产权登记的坑 ··········168
教学目标···································168
任务描述···································169
任务分析···································169
任务实施···································169
相关知识···································170
拓展知识···································172
学生活动实训·····························172
任务三 接房重要事项 ················173
教学目标···································173
任务描述···································174
任务分析···································174
任务实施···································174
相关知识···································177
拓展知识·································.178
学生活动实训···························.180
拓展阅读·································.182
任务四 教你二手房避坑············.182
教学目标·································.182
任务描述·································.182
任务分析·································.182
任务实施·································.183
相关知识·································.185
拓展知识·································.188
学生活动实训···························.190
拓展阅读·································.191
课程思政案例···························.191
附录一···········································192
附录二···········································193