《现代商务英语综合教程》系列教材内容由浅入深,由普通商务常识逐渐过渡到专业性较强的商务知识,语言水平也由易到难,适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第一册,共十二章,按照每周4~6学时设计。
Chapter1IntroductiontoBusiness
BackgroundCase:DonaldTrumpIsBack
Listening
Reading:TheMiracleofIKEA
Translation
Speaking
Writing
AdditionalReading:StayHungry.StayFoolish.
Chapter2BusinessRecruitment
BackgroundCase:SouthwestAirlinesRecruitment
Listening
Reading:NikesE-recruitmentStrategy
Translation
Speaking
Writing
AdditionalReading:QualitiesEmployersSeek
Chapter3BusinessCommunication
BackgroundCase:WhoseFault?
Listening
Reading:EffectiveBusinessCommunication
Translation
Speaking
Writing
AdditionalReading:TheGreatCommunicators
Chapter4Teamwork
BackgroundCase:PeterSmithBuildsUpaCompanywithaTeamworkCulture
Listening
Reading:TeamworkandTeamBuilding
Translation
Speaking
Writing
AdditionalReading:TheRaceBetweentheTortoiseandtheHare
Chapter5BusinessTravel
BackgroundCase:AsBusinessTravelIncreases,SoDoCostsandHeadaches
Listening
Reading:WhatDoesMyBusinessBenefitfromBusinessTravel?
Translation
Speaking
Writing
AdditionalReading:FacingBusinessChallengesatHolidayInnWorldwide
Chapter6BusinessEtiquette
BackgroundCase:WhatsWrong?
Listening
Reading:GoodEtiquetteIsGoodBusiness
Translation
Speaking
Writing
AdditionalReading:BusinessEtiquetteIsAboutPeople
Chapter7HealthandSafety
BackgroundCase:InvestinginHealthandWell-BeingLeadstoBusinessSuccess
Listening
Reading:MeetingBusinessChallengesatJohnson&Johnsor
Translation
Speaking
Writing
AdditionalReading:HealthandSafetyMakesGoodBusinessSense
Chapter8SettingUpaBusiness
BackgroundCase:BillGatesMysteriousNewCompany
Listening
Reading:BuildingYourBusiness...IsJustLikeBuildingaHouse
Translation
Speaking
Writing
AdditionalReading:DreamingYourWaytoSuccess
Chapter9Products
BackgroundCase:PamperstoExpandProductRange,ServicesinChina
Listening
Reading:P&GsQuestfor"Wow"Design
Translation
Speaking
Writing
AdditionalReading:McDonalds:WereLovinIt!