本书由八个单元组成，从多角度、多视角为学生介绍和分析跨文化中西交流的主要内容和重要问题，在吸收国内外跨文化交流研究成果的基础上，结合中国学习者的特点，总结中西文化差异与跨文化交流中的常见问题,旨在提高学生的跨文化交流意识和交际能力。

Unit 1 Intercultural Communication
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Intercultural Communication
1． Definition of Intercultural Communication
2． Forms of Intercultural Communication
3． The Development of Intercultural Communication
4． The Importance of Intercultural Communication
5． The Potential Challenges in Intercultural Communication
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1． Multiculturalism． One Imperative Factor Influencing
Intercultural Communication
Comprehension Check
Reading 2． Technology Makes People All Over the World Connected
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 2 Communication and Culture
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Communication and Culture
1． Communication
2． Culture
3． The Relationship Between Culture and Communication
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1： Considering the Context in Intercultural Communication
Comprehension Check
Reading 2： What is Material Culture?
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 3 Verbal Communication and Culture
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Verbal Communication and Culture
1． Verbal Communication
2． Culturally Loaded Words
3． Cultural Reflections on Proverbs and Sayings
4． Cultural Reflections on the Language Usage： Direct Versus
Indirect Language Usage Styles
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1： The Confucian Concepts of Jen and Li
Comprehension Check
Reading 2： Corporate Cultural Modernization in a New Global Economy
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 4 Daily Verbal Communication
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Daily Verbal Communication
1． Addressing
2． Greetings
3． Conversation Topics
4． Visiting and Parting
5． Compliments and Compliment Responses
6． Gratitude and Thanks
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1 ： Communication Styles： Direct and Indirect Ways
Comprehension Check
Reading 2： The Culture Grip Influences Cross Cultural Communication ．．
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 5 Nonverbal Communication and Culture
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Nonverbal Communication and Culture
1． Significance of Nonverbal Communication
2． The Relationship between Nonverbal Communication and Culture
3． Definition of Nonverbal Communication
4． Functions of Nonverbal Communication
5． Classification of Nonverbal Communication
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1．． Appearance． A Special Way of Communication
Comprehension Check
Reading 2： A Picture Conveys Various Meanings
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 6 Contrasting Cultural Values
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Contrasting Cultural Values
1． Value
2． Cultural Values
3． Comparison Between Chinese Values and Western Values
4． Cultural Dimensions （~（：/~）
5． High-context and Low-context Culture Orientations
6． The Core Value of Chinese Culture
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1． Three Fundamental Values of the Chinese
Comprehension Check
Reading 2： Reflections on Datong and the Common Good
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 7 Intercultural Communication and Education
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Intercultural Communication and Education
1． The Popularity of Intercultural Education
2． Intercultural Communication in Educational Settings
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1： Identity and Social Categorisation． Otherisation and Occidentalism in Encountering "the West"
Comprehension Check
Reading 2： Language and Culture in Intercultural Communication Through English
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 8 Culture Shock and Intercultural Adaptation
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Culture Shock and Intercultural Adaptation ~
1． Definition of Culture Shock
2． Symptoms and Effects of Culture Shock
3． Alleviating Culture Shock
4． Adaptive Cultural Transformation Competence
5． Ways to Adapting to a New Culture
6． Behaving Toward Intercultural Personhood
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1． Culture Clash
Comprehension Check
Reading 2． My Successful Experience of Constructing Adaptive
Cultural Transformation Competence
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study
References