全国高等学校商务英语精品教材:商务英语综合教程(4)
 
		
	
		
					 定  价:35 元
					
					
				 
				 
				 
	
				
					
						- 作者:蔡芸,朱文忠 编
 - 出版时间:2009/7/1
 
						- ISBN:9787040274080
 
						- 出 版 社:高等教育出版社
 
					
				  
  
		
				- 中图法分类:F71 
  - 页码:320
 - 纸张:胶版纸
 - 版次:1
 - 开本:16开
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					商品库位:
					 
					
 
			
				
  
   
 
	 
	 
	 
	
	
	
    《全国高等学校商务英语精品教材:商务英语综合教程(4)》为商务英语专业或英语专业商务方向基础课程编写,旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。
                                    《全国高等学校商务英语精品教材:商务英语综合教程(4)》特色:
    “语言”——重视语言基本功和语言综合训练
    “人文”——从日常生活到社会生活,逐渐扩展学生的视野
    “商科”——涉及经济、贸易、金融、管理、营销等
    配套资源
    《教学参考书》(1~4)提供课文讲解、答案、录音文本和两篇课文译文;
    《学·练·考》(1~4)设计了综合性巩固练习,供学生自主学习使用;书后附MP3光盘,包含综合教程和学·练·考的录音。            
Unit 1 The Natureof Politics: Realism and Idealism
Warm-up Activities
Listening & Speaking
Intensive Reading
The Nature of Politics: Realism and Idealism
Extensive Reading
Criticisms of Congress
Reading & Writing
The American Presidency
Unit 2 International Relations
Warm-up Activities
Listening & Speaking
Intensive Reading
Balances and Imbalances of Power
Extensive Reading
What the United Nations Needs
Reading & Writing
South-South Cooperation: Trade as a Means
Unit 3 Peace and War
Warm-up Activities
Listening & Speaking
Intensive Reading
What Causes War?
Extensive Reading
Six Conditions Create Way to Peace
Reading & Writing
Peace and Security Begins with Youth
Unit 4 Business Ethics
Warm-up Activities
Listening & Speaking
Intensive Reading
A Reflection on Business Ethics
Extensive Reading
Corporate Philanthropy Responds to Disasters
Reading & Writing
A Question of Business Ethics
Unit 5 Money and Banking
Warm-up Activities
Listening & Speaking
Intensive Reading
Inflation, Banking, and Economic Growth
Extensive Reading
Younger Americans Going Deeper into Debt
Reading & Writing
Sales Contract
Unit 6 Investment
Warm-up Activities
Listening & Speaking
Intensive Reading
Essentials of Investing
Extensive Reading
Stock Market Strategies That Make a Difference
Reading & Writing
7th Films Inc. Investment Proposal
Unit 7 Globalization
Unit 8 Leadership
Unit 9 Logistics
Unit 10Corporate Culture
Unit 11 International Business and Law
Words&Expressions