葡萄牙，大西洋畔的一颗绿宝石，自然条件得天独厚，称得上是“上帝特殊的恩赐”。正如其国名一样，葡萄牙盛产葡萄和葡萄酒。在“酒都”波尔图，不仅品质上乘的葡萄酒享誉中外，大片大片唯美的葡萄园风光也闻名遐迩。繁华喧嚣的现代城市中，怀旧的痕迹依然随处可寻，好比拥有140多年历史有轨电车，是里斯本最原始的心跳；已有一百五十多年历史的传统民谣“法朵”，是葡萄牙人永不凋谢的灵魂。葡萄牙人骨子里洋溢着爱国情怀和强烈的民族自豪感，虽喜欢批评自己的国家，却不能容忍非本国人说其坏话。

Chapter01 LAND & PEOPLE
Geogrnphy
Climate end Weather
Regions
A Brief History
Government
The Economy
Portugal Today
Portuguese： A World Culture

Chapter02 VALUES & ATTITUDES
Family
Sociability
Suspicion and Acceptance
Individualism Versus National Pride
Machismo
Tolerance and Prejudice
Religion
Formality and Respect
Saudade

Chapter03 CUSTOMS & TRADITIONS
“Tipico”
Public Holidays
Religious Holidays
Carnival
Popular Saints
Family Celebrations
Fado
Ribbon-Burning
Bullfighting

Chapter04 MAKING FRIENDS
Close-Knit Circles
Invitations Home
Gift Giving
Sports Clubs
Expatriate Clubs
English-Language Publications

Chapter05 THE PORTUGUESE AT HOME
Portuguese Homes
The Household
Shopping
Daily Life
Television
Children
Education
Bureaucracy
Military Service

Chapter06 TIME OUT
Food
Wine
Eating Out
Nightlife
Shopping for Pleasure
Banks
Sports
Vacations
Cultural Activities

Chapter07 TRAVELING
Entering the Country
Flying
Trains
Buses
Driving
Rules of the Road
Urban Transportation
Where to Stay
Health
Safety
I BUSINESS BRIEFING
The Business Culture
Labor
Company Structure and Organization
Contracts and Fulfillment
Communication Style
Presentations and Negotiations
Teamwork
Dress Code

Chapter08 Business Entertaining
Women in Business

Chapter09 COMMUNICATING
The Portuguese Language
Getting By
Face-to-Face
Humor
The Media
Telephones
Postal Services
Conclusion
Appendices
Places
Exercises
People